- TASTING GREAT IS ESSENTIAL, BUT IT ISN'T ENOUGH. If what we make doesn't taste great and leave you feeling great, we won't make it.

- WE THINK BEFORE WE BLEND. How will our recipes work with body and mind?.

- HEALTH IS FOUND IN NATURE. We work with what nature already offers rather than trying to concoct it. We don't have laboratories. We have kitchens.

- CREATIVE COMBINATIONS CAN OPTIMIZE WHAT NATURE HAS TO OFFER. Ever added peppermint to ginger? They work together to produce a remarkably fresh and innovative taste..

- WHENEVER POSSIBLE, WE WORK WITH WHOLES. For instance, we do not supplement our products with vitamins or minerals. We instead rely on the inherent goodness of whole herbs and spices.