Wellness Foods / SimplyProtein is a female-founded and managed company that was started in 2002 by Cathy Richards. Cathy created the Simply Bar because she couldn't find a filling and nutritious snack that didn't upset her stomach. Diagnosed with Crohn’s disease since she was twelve, Cathy struggled to find a satisfying snack. “Our mission is to make healthy snacks for busy people,” says Cathy.
SimplyProtein® grew from one bar to a range of great-tasting, wholesome snacks that help you stay fuller longer. SimplyProtein® products are high protein, gluten-free, and contain only 4g of sugar or less. All snacks are free from artificial sweeteners, flavors and sugar alcohols, making them perfect snack options without all the guilt.