Scientifically verified to safely clean, polish, and whiten your teeth. Our activated charcoal toothpaste is made with only premium ingredients. We’ve spared no expense to deliver the most effective, natural oral care on the market.

No Gimmicks. No Smoke & Mirrors. We’re a band of misfits in Central Texas who’ve come together to shake up an industry. We’re now the fastest selling natural oral care brand.

My Magic Mud® Activated Charcoal Toothpaste is one of the greatest advancements in natural oral care. Made with the finest ingredients, this gentle toothpaste has the power to beautifully polish, detox, and deeply clean your teeth and gums.