Highlights cool tones in blonde, silver, and platinum hair.

The Platinum Shampoo uses a blue malva flower extract and behaves in a similar way to a traditional bluing agent. It covers unwanted yellow hues, and makes gray hair appear brighter, shinier, and more silver in appearance.

This color effect will become more pronounced with continued use. Conversely, if you no longer desire this effect, it is easily washed out with another shampoo.

• Cleans gently and leaves a brilliant shine.
• Minimize yellow tones and add shimmering luminescence with blue malva flower extract.
• Extends the life of color treatments with natural sunflower extract (Heliogenol™), a UV filter, and a balanced pH.
• Plant based
• Low detergent, extra mild
• No animal ingredients
• No animal testing
• Formulated and made in California