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Highlights cool tones in blonde, silver, and platinum hair.
The Platinum Shampoo uses a blue malva flower extract and behaves in a similar way to a traditional bluing agent. It covers unwanted yellow hues, and makes gray hair appear brighter, shinier, and more silver in appearance.
This color effect will become more pronounced with continued use. Conversely, if you no longer desire this effect, it is easily washed out with another shampoo.
Purified Water (Aqua), Olefin Sulfonate, Decolorized Aloe Vera Gel (Aloe Barbadensis), Blue Malva Extract (Malva Sylvestris), Cocamidopropyl Hydroxysultaine, Cocamide MEA, Glycerin, Amodimethicone, Glycol Distearate, Panthenol, Jojoba Seed Oil (Simmondsia Chinensis), Sunflower Extract (Helianthus Annus), Salt (Sodium Chloride), Citric Acid, Gluconolactone, Sodium Benzoate, Octyl Methoxycinnamate, Natural Fragrance, EXT. D&C Violet No. 2.